E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an e-commerce context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer online purchase intention. Th...

Geographical information systems (GIS) are becoming more prevalent in both day-today and strategic decision-making by retailers. Given the array of internal and external databases they use and integrate, and the human and organisational development needed, a most apposite description of how a GIS may be introduced for retailing decision-making is``system implementation''. There is little publis...

The Joseph Rowntree Foundation has supported this project as part of its programme of research and innovative development projects, which it hopes will be of value to policy makers and practitioners. The facts presented and views expressed in this report are, however, those of the authors and not necessarily those of the Foundation.

Retailers are now the dominant partners in most supply systems and have used their positions to re-engineer operations and partnerships with suppliers and other logistic service providers. No longer are retailers the passive recipients of manufacturer allocations, but instead are the active channel controllers organizing supply in anticipation of, and reaction to consumer demand. This paper ref...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Reports in the popular media attest to the fact that the commercial development of the Web has sparked greater interconnectedness and competition between firms. Under rapid technological and market change and opportunity, firms who have innovative ideas, technologies, and products form alliances to coordinate their resources and fully capitalize on them in a timely fashion. Drawing on interorga...

With current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purchase items on the web, quality remains a significant factor in deciding where to shop online. The competition is increasing and personalization is considered to be the competitive advantage that will determine the winne...

This study was partly conducted within the context of the ACTIVE project (EP 27046), ESPRIT Programme (Framework IV), Commission of the European Union. Abstract-Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practices and on-line sales functionality. In that context, th...