نتایج جستجو برای: relational marketing
تعداد نتایج: 93253 فیلتر نتایج به سال:
a r t i c l e i n f o The research on research and development (R&D) networks is plentiful but network relations in commercialization of innovations attract surprisingly little attention. This study analyzes how firms combine resources and utilize their relations in order to ensure the success of their innovations. The theoretical basis combines literature on innovation, industrial networks, an...
When you don't know where you want to go, any road will take you there. Users need to understand the differences between object database management systems and the newer object relational database management systems (ORDBMSs). ORDBMSs will support some of the object extensions needed by today's more complex applications. Because of the relative size of the RDBMS vendors' marketing infrastructur...
The main focus of this study is developing synergized network asset as a mediator variable for improving marketing performance. research model was tested using AMOS SEM on 280 local market-oriented furniture makers. output the statistical analysis confirms that two buffer variables, namely relational capability and market dynamic adaptability, sustain However, does not play strong mediation rol...
In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...
The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
This study investigated the optimization of three welding parameters (wire feed speed, arc voltage, and shielding gas flow rate) for SS 304H by using Taguchi based Grey relational analysis. In this research work, pure argon was used as shielding gas. Numbers of trials were performed as per L16 (4xx3) orthogonal array design and the mechanical quality such ultimate tensile strength, microhardnes...
Nowadays, consideration to social capital has found increasing necessity and researches indicate that management and improvement of this capital has prominent advantages in communities and organizations. Organizations can increase the efficiency of their resources toward theire goals by reinforcing social capital. This article has investigated the relationship between social capital and employe...
Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...
In this paper, two sets of sufficient conditions are obtained to ensure the existence and stability of a unique equilibrium point of unforced first-order fuzzy relational dynamical systems by using two different approaches which are both based on the fuzzy relational matrix of the model.In the first approach, the equilibrium point of the system is one of the centers of the related membership fu...
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