This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...

background: cancer is one of the three health issues of the society and the third cause of mortality in iran. food habits play a significant role in preventing cancer. the present study therefore, was carried out to assess food habits of tehran citizens for cancer prevention. methods: this study is a cross- sectional study was conducted with a sample of 2500 tehran citizens who were recruited t...

introduction: food habits play important roles in maintaining physical and mental health and preventing chronic illnesses in the elderly. the aim of the present study was to investigate dietary behaviors of elderly people residing in yazd city which is located in central iran. methods: the present analysis was conducted on 1684 participants entered to yazd health study aged over 60 years during...

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

Marketing managers are responsible for understanding and predicting customer purchasing activity, a task that is complicated by a lack of knowledge of all of the calendar time events that influence purchase timing. Yet, isolating calendar time variability from the natural ebb and flow of purchasing is important, both for accurately assessing the influence of calendar time shocks to the spending...

A key issue for strategic supply chain management research is whether purchasing can be a source of long-term competitive advantage. Recent resourcebased works in strategic management suggest that purchasing cannot be a source of long-term competitive advantage. In contrast, recent works in supply chain management suggest that purchasing can be such a source. This article explains why works in ...