This study aims to analyze the marketing mix applied on activities and obstacles onapplying mix, in addition analyzing that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. research was a case conducted January February 2020 at Bandar Lampung Industrial Chip Center which data analyzed qualitative descriptive analysis method. The results this showed Askha Agroindustr...

Background: The success of a service organization such as hospital requires marketing strategy. Hospitals need to prepare coordination for the performance health services so that they can meet needs and expectations patients.Purpose: To determine influence mix on patient decisions in choosing at Hospital.Method: This study is Literature Review. Search reference sources form published scientific...

One of the networks Bank Riau Kepri Siak Branch is Sabak Auh shop which expected to be able provide productive credit marketing and become a market leader for similar products in terms lower interest rates than other banks. Customers Kedai are retail customers there no collaboration with cooperatives or institutions offering their members. This different from office units network have cooperati...

PT JNE Jalur Nugraha Eksakurir merupakan salah satu perusahaan yang bergerak di bidang jasa pengiriman barang. Salah faktor membuat pendapatanya naik turun dengan drastis adalah kepuasan konsumen, penelitian ini bertujuan mengetahui pengaruh antara product, price, promotion, process, place, people, physical evidence terhadap marketing mix 7p metode digunakan berhubungan pengambilan data kuesion...

Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

This study aims to determine whether the promotional mix consisting of advertising, personal selling, sales promotion, public relations and direct marketing affects purchasing decisions. The research method used in this is mixed methods, which a combination quantitative qualitative methods. data collection strategy sequential explanatory, namely with two stages. Data analysis approaches. result...

One of the efforts to increase consumption fruits and vegetables for local community others area is innovate diversification processed food products. For example, fruit Manonjaya salacca had been researched made a semi-finished product in form flour other products such as muffins, cakes, cookies, flakes. Before, results research diseminated Small Medium Enterprises (SMEs). The purpose this stud...

Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one which useful for increasing hotel occupancy. The considering Product, Price, Promotion, Place, People, Physical Evidence, Process aspects by following conditions COVID-19 pandemic. One hotels have implemented this GH Universal Hotel Bandung. During pandemic, man...

This research is entitled "Management of Social Media as Branding in Library". study uses field methods with a qualitative approach. Where researchers conducted direct interviews librarians who were at Grahatama Pustaka to ask questions related what they wanted study. The purpose this see how social media management builds branding. results obtained applying the 7P marketing mix theory build li...

Hyper competitiveness has become common place in the era of globalization. Today's markets are no less a battlefield and one must work hard to ensure their survival expansion. Companies using advertising other sales promotion strategies differentiate products from those rival brands order remain fiercely competitive market. There currently FMCG companies offering that essentially identical anot...