The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...

The aim of the study was to carry out a the laboratory diagnosis of fetal drug exposure. We focused on the analysis of meconium, as a specimen widely accepted for this purpose. In the preliminary study on meconium samples spiked with methamphetamine or morphine we tested the conditions for homogenization and isolation. Emit was used as a screening method and two dimensional HPTLC, GC/ECD, NPD a...

Lutein and zeaxanthin (L/Z) are the predominant carotenoids which accumulate in the retina of  the eye. The impact of L/Z intake on the risk and progression of age-related macular degeneration (AMD),  a leading cause of blindness in the developed world, has been investigated in cohort studies and clinical  trials. The aims of this review were to critically examine the literature and evaluate th...

abstract: in the present paper, we give a necessary and sufficient condition for contact cr-warped product to be contact cr-product in kenmotsu space forms.

in the modern world today where the margin of error is minimal for the growth and at the same time there is a very competitive and challenging economic environment, it is very significant and crucial that efficiency is being prevailed in the organization through the help of international standards through which the respective organization should maximize their profits and should meet their resp...

The solubility of CdF2 in the mixed solvent (water(1)+ethanol(2)) with mass fraction, W1 = 0.9,was determined by using solvent evaporating method in the presence of various concentrations(0.100, 0.200, 0.300, 0.400, 0.500, 0.600, 0.800 and 1.500 mo1.1)) of NaCI at 25°C. The values ofsolubility and solubility product constant of CdF2 in the mixed solvent were evaluated at zero ionicstrength upon...

consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. the most important fields of the science include issues such as expectations, preferences and customer loyalty. and scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of object...