Edward Chamberlin’s theory of monopolistic competition influenced greatly the development of marketing theory and thought in the 1930s to the 1960s. Indeed, marketers held the theory in such high regard that the American Marketing Association awarded Chamberlin the Paul D. Converse Award in 1953, which at the time was the AMA’s highest honor. However, the contemporary marketing literature virtu...

The paper examines the effects of the degree of competition on the firms’ decision to innovate in differentiated markets. We find that a low (high) degree of product differentiation (competition) weakly supports the introduction of new products. Firms’ weakly favour a process innovation if the degree of product differentiation (competition) is high (low). In addition, assumptions on the strateg...

AIM Complexity of the method of isolation, cultivation in vitro and the expensive cost of transplantation process of stem cells, it would require an innovation to homing and differentiation of stem cells and increase folliculogenesis. The stem cells homing was achieved through the provision of food or beverages derived from natural materials like honeybee product. Through honeybee product, ther...

In this paper, I develop a duopoly location model of differentiated products in which consumers’ product preferences vary positively with product prices. The level of preference price-dependence (“PPD”) is allowed to vary across consumers. I find that equilibrium prices increase with the PPD level of the marginal, or “just indifferent,” consumer, but are not influenced by the PPD levels of othe...

The paper simulates how market power affects electricity retailing to households. A pseudo-random number seeding algorithm creates representative product differentiation in repeated drawings, for an incumbent and seven challengers. A ninth player competitor decides how to distinguish her product. The simulation creates an efficient starting market, adjusted for competitor dominance; and, over a...

Modular product portfolio architecture to maximize shared systems/components among products is increasingly popular in product development for reasons of economy of scale and scope. Product development is no longer sufficient to consider only a single product. Instead, it must also consider the needs of a brand family or portfolio. One of the main challenges in designing multiple brands from th...

We study the incentives of a product innovator to license its product “partially” to a potential entrant. In a duopolistic setting we consider product design of a modular nature, which enables the incumbent to license some modules of its innovation. Competition is characterized by the size of the shared component of the product which determines the degree of product differentiation. Therefore, ...

This study explores the effect of promotion, price, and product differentiation on purchasing decisions. in this research is amanda brownie product. The population were consumers Brownis Amanda outlet Makassar. Sampling used accidental sampling with a determination time for 2 weeks, so that within 96 obtained as unit analysis. quantitative approach through use multiple regressions using SPSS St...

Many wearable device products come into the market recently. As a specific application of mobile health, wearable device has garnered attentions form both practitioners and scholars. In this paper, we investigate the impact of network externality and optimal product design of wearable device in a two-dimensional product differentiation model considering a market that has a broad product variety...

This article examines how waiting to imitate a product affects the performance of the imitator compared to the innovator. Specifically, we address two research questions. Under what conditions does imitation erode the advantage of the innovator? What strategies of imitators help overcome the innovator’s advantage? Our main argument is that the increasing availability of information on the innov...