The objective of the article is the comparative analysis of Likert rating scale based on the following range of response categories, i.e. 5, 7, 9 and 11 in context of the appropriate process of factors extraction in exploratory factor analysis (EFA). The problem addressed in the article is related primarily to the methodological aspects, both in selection of the optimal number of response categ...

This research examines how the different presentations of attribute-based and experience-based online product reviews and the focal product they describe jointly influence potential consumers’ evaluations. Drawing on theories of information processing, we propose that different presentation ways would influence consumers’ evaluations, and such effect would be also affected by the focal product ...

We present in this paper a statistical framework that generates accurate and fluent product description from product attributes. Specifically, after extracting templates and learning writing knowledge from attribute-description parallel data, we use the learned knowledge to decide what to say and how to say for product description generation. To evaluate accuracy and fluency for the generated d...

This article presents the design and evaluation of novel types of pictorial scales for assessing emotional response based on LEGO Minifigures. We describe the creation of two pictorial scales (LEGO Face Scale and Stylized LEGO Face Scale) through the use of a semi-automatic process. We report on the results of two evaluation studies conducted to assess the validity of the proposed pictorial sca...

We describe an approach to extract attribute-value pairs from product descriptions. This allows us to represent products as sets of such attribute-value pairs to augment product databases. Such a representation is useful for a variety of tasks where treating a product as a set of attribute-value pairs is more useful than as an atomic entity. Examples of such applications include product recomme...

Emotional Reaction (five-point Likert scale ranging from " Not at all " to " A great deal ") Indicate the extent to which you experienced each of the following emotion when the introduction of [system name] was announced: Mean St. dev. Adaptation Behaviors (seven-point Likert scale ranging from " Never " to " Many times a day ") Indicate the extent to which you performed each of the behaviors b...

Background: Job satisfaction is a means of contributing to overall life satisfaction and employees’ mental health. This study aimed to assess the level of job satisfaction and to determine the association between job satisfaction and psychiatric morbidity. Materials and Methods: This descriptive study was a web-based survey conducted among 187 resident doctors in four selected teaching hospita...