We use geometric multivariate data analysis which has been termed a methodology for both the visualization and verbalization of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planne...

The work investigates the influence of leader's strategy on opinion formation in artificial networked societies. The strength of the social influence is assumed to be dictated by distance from one agent to another, as well as individual strengths of the agents. The leader is assumed to have much greater resources, which allows him to tune the way he influences the other agents. We study various...

Produced by Communications and Marketing, College of Agriculture and Life Sciences, Virginia Polytechnic Institute and State University, 2015 Virginia Cooperative Extension programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, vete...

We consider cheap talk by a biased expert comparing multiple issues, e.g., discussion of different spending proposals by an industry lobbyist, evaluation of different stocks by a sell-side analyst, or analysis of different topics by a biased newspaper. When the expert’s motives are sufficiently transparent, we find that cheap talk is credible and influential even when the expert strongly favors...

This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that concep...

Advertising and other forms of promotional activity have proliferated to such an extent that they may constitute a form of social pollution (Kitchen, 1994). The quantity and tone of communications to which consumers are exposed may have a subtle but pervasive effect on the social ecology of the developed world. Not only are Marketing Communications delivered in unprecedented quantities (Kitchen...

This paper describes and compares different information processing approaches (terms). The purpose is to identify similarities and differences in the terms, relate them to and compare them with each other, but also to identify their underlying concepts and the course of events they represent. The terms or approaches addressed are Environmental scanning, Business, Competitive, Competitor, Market...