We revisit the celebrated Bayesian persuasion setting and examine how well Sender can perform when ignorant of Receiver's utility. Taking an adversarial approach, we measure signaling scheme performance via (additive) regret over a single instance. focus on Receiver with two actions: adoption rejection , assuming that aims to persuade adopt. show while Sender's total ignorance utility is extrem...

Management Report for Nonunion OrganizationsVolume 46, Issue 9 p. 8-8 Questions and Answers Persuasion Starts at Home First published: 04 August 2023 https://doi.org/10.1002/mare.31000Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare text full-text accessPlease review our Terms Conditions of Use check box below share vers...

Following the pioneering research of Hovland and his colleagues in the 1950s (e.g., Hovland & Janis, 1959; Hovland, Janis, & Kelley, 1953; Hovland, Lumsdaine, & Sheffield, 1949), social psychologists have proposed a variety of specific “process” models of persuasion to explain how the plethora of source, message, recipient, and context factors produce changes in attitude (for reviews, see Eagly...