Purpose This study aims to explicate the behavioral factors that determine willingness share personal health data for secondary uses. Design/methodology/approach A theoretical model is developed and tested with structural equation modeling using survey from Finland. Findings It shown attitude toward information sharing strongest factor contributing (PHI). Trust control serve as mediating betwee...

We propose that the Internet can enable trust based marketing through accurate and complete information and advice. We concentrate on shopping advice and develop a virtual personal advisor as an important component of trust building. Bayesian utility and segmentation models are used to make recommendations and a dialogue-based computer graphical user interface (GUI) is designed to instill confi...

We propose that the Internet can enable trust based marketing through accurate and complete information and advice. We concentrate on shopping advice and develop a virtual personal advisor as an important component of trust building. Bayesian utility and segmentation models are used to make recommendations and a dialogue-based computer graphical user interface (GUI) is designed to instill confi...

INTRODUCTION Individuals have a moral claim to be involved in the governance of their personal data. Individuals' rights include privacy, autonomy, and the ability to choose for themselves how they want to manage risk, consistent with their own personal values and life situations. The Fair Information Practices principles (FIPPs) offer a framework for governance. Privacy-enhancing technology th...

We postulate that the relationship between a customer and a recommendation agent (RA) in agent-mediated electronic commerce will affect customer trust in an RA and RA adoption. The relationship between a customer and an RA is a relationship of representation and delegation, which is personal and close. Our research model conceptualizes that both internalization and familiarity will affect custo...

In cloud computing, “security” and “trust” can involve such concerns as maintaining the confidentiality of sensitive data, and offering mechanisms for monitoring cloud computing servers. Trust can be developed for clients by service providers, third parties through an agreement, or special security services. This creates a considerable level of risk in maintaining the privacy and security of pr...

Could the next generation of online communications strengthen civil society by better connecting people to others with whom they share affinities, so they can more effectively exchange information and self-organize? Could such a system help to revitalize democracy in the 21st century? When networked personal computing was first developed, engineers concentrated on extending creativity among ind...

Trust plays an important role in both group cooperation and economic exchange. As new technologies emerge for communication and exchange, established mechanisms of trust are disrupted or distorted, which can lead to the breakdown of cooperation or to increasing fraud in exchange. This paper examines whether and how personal privacy information about members of distributed work groups influences...

Context-aware systems (CAS) that collect personal information are a general trend. This leads to several privacy considerations, which we outline in this paper. We present as use-case the SWELL system, which collects information from various contextual sensors to provide support for well-being at work. We address privacy from two perspectives: 1) the development point of view, in which we descr...