The National Payments Corporation of India (NPCI) has invested a sizable amount money in the country's massive payment infrastructure an effort to enhance user experience. However, order for investments be profitable, NPCI must guarantee ongoing use technological solutions and post-adoptive behaviors like continuance recommendation intention. impact cognitive factors (i.e. Performance expectanc...

In this paper, we examine how intrinsically motivated competence and autonomy (two basic psychological needs derived from self-determination theory) in concert with personal innovativeness in IT motivate individuals to try new information technologies. In a study with 202 participants we found 1) competence, operationalized as general computer self-efficacy (GCSE), and 2) autonomy, operationali...

English Abstract must be Times New The increasing penetration of mobile devices will lead to better use it in youth business. Mobile marketing has received less attention developing countries such as Iran. purpose this paper is investigate the predictors by expanding Unified Theory Acceptance and Use Technology (UTAUT2).The extended model additional factors including perceived risk, trust, mobi...

Background: In many economies, both developed and developing rapidly, we can observe the potential of administration as organizations which under appropriate conditions may show high levels of innovation. The administration on one hand may be an active participant and on the other hand act as a creator of conditions conducive to innovative activities. Both of these roles are important and compl...