An ethical issue is an identifiable situation and also opportunity which requires individual or organization to choose from the actions that must be evaluated as right wrong, unethical, etc. Product– related issues arise when marketers fail disclose risks associated with a product. In pricing, common are price fixing failure full of purchase. The nature creates many misunderstandings between se...

E-commerce technology is perceived as offering many advantages. A key element is the company website which typically combines sales and marketing functions. Despite the potential improvements in business practice offered by e-commerce research has shown that SMEs have not fully embraced the opportunities offered by this new marketing channel. This paper examines sole trader website development,...

The purpose of this paper is to re-launch research on industrial marketing organization. The authors argue that the degree of attention the topic receives in the academic community is diametrically opposed to its relevance to practitioners. Starting off with a summary of the extant literature on the topic they present the findings from a qualitative study aiming at identifying current trends an...

Electronic cigarettes (e-cigarettes) are perceived as an alternative to standard tobacco cigarette smoking, primarily because of the e-cigarette industry's marketing messages. However, scientific studies about e-cigarette safety and efficacy remain limited. This column presents some of the issues associated with e-cigarette use, such as potential components of regulation, perceptions that e-cig...

BACKGROUND Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners-either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that dir...

This study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the ...

The academic journal publishing model is deeply unethical: today, a few major, for-profit conglomerates control more than 50% of all articles in the natural sciences and social sciences, driving subscription open-access fees above levels that can be sustainably maintained by publicly funded universities, libraries, research institutions worldwide. About third costs paid for papers profit these ...