Instant Messaging (IM) has become one of the most popular applications for many Internet users. While prior research has primarily focused on IM initial adoption, continued usage (or continuance) has not drawn much attention. This research integrates media choice theories with motivation theory to explain IM continuance. It tests the proposed model using data collected from a sample of 207 Chin...

The study aims to investigate the factors that affect users’ intention to adopt mobile payment services. Drawing upon the Technology Acceptance Model, the study integrates use context and subjective norm to put forward a theoretical model. 375 valid survey responses were collected. The results show that use context is the strongest predictor of intention to adopt mobile payment services. It has...

This paper analyzes the effects of market orientation from two perspectives. First, its direct influences on tourist agencies’ perceived performance, and its indirect ones on performance through the perceived value of market information. Second, direct effects on the perceived service quality offered by the firm and indirect influences derived from the utilization of quality measurement systems...

background: progressive prevalence of anabolic steroid use and physical and mental consequences of these drugs are known as worldwide healthy problems. willingness to being fitness and having muscular body and unhealthy beliefs about anabolic steroids are determinant behavioral factors of anabolic storied use. the purpose of this study was to determine the behavioral reason of anabolic steroid ...

background: breast cancer is the most common cancer among women worldwide. because of unknown etiology of cancer there is no specific existing method to prevent this diseases. annual mammography is considered the most valuable tool for detecting breast cancer in the earliest possible stages. this study was conducted to determine the effects of an education program on promoting mammography behav...

Despite the importance of online product recommendations (OPR) in e-Commerce transactions, there is still very little understanding about how different recommendation sources affect consumers' beliefs and behavior, and whether these effects are additive, complementary or rivals for different types of products. This study investigates the differential effects of provider recommendations (PR) and...

PURPOSE It is well known that acute stress can lead to a transient increase in cortisol secretion, but the effects of prolonged stress on cortisol secretion are uncertain. This study examines the cross-sectional and longitudinal associations between prolonged perceived stress and salivary cortisol. METHODS In 2007, 4467 Danish public service employees participated in a study of stress and men...

Based on the review data of the Amazon,our research discuss that the effect of language style matching of a review and the whole reviews on perceived customer review helpfulness and the moderating effect of product type and product brand to the relationship between language style matching of a review and the whole reviews and perceived customer review helpfulness. Our study found:For experience...