Examines demographic variables (gender, age, educational level) and motivation variables (perceived ease of use, perceived enjoyment, perceived usefulness) associated with Internet usage activities (defined in terms of messaging, browsing, downloading and purchasing). A total of 1,370 usable responses were obtained using a Web page survey. Results showed that males are more likely to engage in ...

Penerimaan teknologi baru telah menjadi salah satu bidang terpenting dalam informasi Dampak rendahnya minat konsumen untuk melakukan sistem pembayaran non tunai (online) masalah penting karena berhubungan dengan proses keputusan seseorang menggunakan tunai. Saat ini belum secara optimal layanan yang ditawarkan oleh mobile payment. Upaya memprediksi atau perilaku penerimaan diantaranya dilihat d...

Penelitian ini bertujuan guna mendapati pengaruh brand image, trust, security, perceived usefulness, dan ease of use terhadap adoption intention fintech. dijalankan dengan metode survei penyebaran kuesioner kepada 150 responden yang merupakan pengguna layanan fintech di mall Kota Batam diuji SPSS versi 25. didapati hasil menunjukkan image trust tidak berpengaruh fintech, sedangkan positif

The study aims to investigate the factors that affect users’ intention to adopt mobile payment services. Drawing upon the Technology Acceptance Model, the study integrates use context and subjective norm to put forward a theoretical model. 375 valid survey responses were collected. The results show that use context is the strongest predictor of intention to adopt mobile payment services. It has...

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease use on repurchase intention. The survey method was used results. Data collection technique carried out through a questionnaire instrument. Purposive sampling applied in this study. sample size determined be 400 samples. Questionnaires were distributed buyers who had made purchases at Lazada lea...

Abstract Mobile technologies and factors influencing English as a foreign language (EFL) learners’ willingness to integrate them into their learning processes are significant. This study aims at investigating the role of facilitating conditions, perceived ease use, usefulness in predicting Iranian EFL perceptions toward mobile-assisted (MALL). Accordingly, data were collected from 223 learners ...

The objective of this study were to find out the role perceived ease use and customer engagement in influencing behavioural intention Traveloka Paylater. Based on increasing number paylater services users Indonesia, as well lack Paylater service from Traveloka, which incidentally is one online travel lifestyle superapp Indonesia. In study, data collected through questionnaire distribution respo...

Social Network Service (SNS) is popular in Thailand now [25]. Many people have at least one account with Facebook, Twitter or others. People use social network for many reasons such as finding old friends, advertisement. This means that social network is used for both personal and business purposes. Even many people in Thailand use social network services, some of them still don’t use any socia...