The quality of online services is a research area at the intersection of marketing and information systems. Traditionally, it is rooted in ideas about service quality of non-virtual service interactions that have been adopted from the marketing literature. However, as Information Systems researchers adapt the concepts and measures to fit virtual, or online, services, they frequently encounter d...

The rise of online shopping has hurt physical retailers, which struggle to persuade customers to buy products in physical stores rather than online. Marketing flyers are a great mean to increase the visibility of physical retailers, but the unstructured offers appearing in those documents cannot be easily compared with similar online deals, making it hard for a customer to understand whether it...

Previous research suggests that brand equity is affected by marketing mix elements, such as store image or distribution intensity. However, because the Internet has no boundaries, some of these elements may not be applicable in building the brand equity of online companies. In this study, we identify factors pertaining to online contexts that may affect consumers’ perception on quality and bran...

Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer’s behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer’s virtual experience...

Some key differences between a happy life and a meaningful life Roy F. Baumeister, Kathleen D. Vohs, Jennifer L. Aaker & Emily N. Garbinsky a Department of Psychology, Florida State University, Tallahassee, FL 32306-4301, USA; b Department of Marketing, University of Minnesota, Minneapolis, MN, USA; c Department of Marketing, Stanford University, Stanford, CA 94305, USA Published online: 20 Aug...

Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies' online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the onlin...

The internet is now recognised as a growing international phenomenon. All kinds of products and services are being marketed over the internet to consumers throughout the world because country borders no longer restrict conducting business in the international marketplace. Though there are several advantages of online commerce, this form of marketing does raise ethical dilemmas, particularly whe...

Quantitative models have proved valuable in predicting consumer behavior in the offline world. These same techniques can be adapted to predict online actions. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. Choice models can predict purchases at online stores and shopbots. Hierarchical Bayesian models provide a framework to implement ...