Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Online advertising has become increasingly popular among SMEs in service industries, and thousands of service advertisements are published on the Internet every day. However, there is a huge barrier between service-provider-oriented service information publishing and service-customer-oriented service information discovery, which causes that service consumers hardly retrieve the published servic...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

The digital revolution has often been heralded for the transformation it has produced in advertising. The ability to collect data about the individual, automatically parse it, and then serve ads on that basis has transformed advertisers’ ability to target ads and show specific ads to specific groups of consumers. This targeting revolution has led to the emergence of paid search advertising, whe...

The focus placed on maximizing user engagement in online advertising negatively affects the user experience because of advertising clutter and increasing intrusiveness. An intelligent decision support system providing balance between user experience and profits from online advertising based on the fuzzy multiobjective optimization model is presented in this paper. The generalized mathematical m...

We consider the design of mechanisms for multi-sided exchanges that interact with strategic players—some of which have multi-dimension strategic spaces or are represented by mediators. Players act to optimize their own utilities. The mechanism designer, on the other hand, aims to optimize a social goal, i.e., the gain from trade. As the mediators control the information flow from their players ...

Inspired by online ad allocation, we study online stochastic packing linear programs from theoretical and practical standpoints. We first present a near-optimal online algorithm for a general class of packing linear programs which model various online resource allocation problems including online variants of routing, ad allocations, generalized assignment, and combinatorial auctions. As our mai...

We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in ―ambulance-chaser‖ regulations across states. When lawyers cannot contact clients by mail, advertising prices per click for search engine advertisements are 5-7% higher. Therefore, online advertising ...

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...