At present, people around the world are looking for more natural alternatives treating all kinds of health conditions as well improving general wellbeing. As such, consumption herbal supplements has increased globally, generating billions in revenue. The use these products is firmly rooted traditional medicinal plants disease prevention and treatment, practiced several cultures. Although recogn...

Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...

The sales of customisable products and services over the internet is a challenging task within the area of electronic commerce. In this chapter we will present a case study which shows how the offering and selling of complex products and services from the telecommunication industry is supported within a generic framework for customer-adaptive distributed online configuration. Following the para...

Knowing and managing the concept of customer experience is the main factor in creating competitiveness for any organization. Moreover, without customer experience management, a business cannot specify appropriate strategies to maintain the current market and business sustainability. However, most of the existing studies have looked at this subject abstractly and have not provided a comprehensiv...

Applying Mass Customization and the underlying principle of modularization to Software seems a rather obvious idea, and the Software Engineering community has used the idea of modularization for over 30 years now. But, as many authors point out, reuse of program modules (nowadays with object-oriented programming being the dominant paradigm usually called components) never reached the level orig...