Corporate sponsorship of a museum needs to be understood as a legitimised marketing method to create higher value for the audience. Effective strategic sponsorship has proved that it can help museum organisations create a variety of programmes for the public and increase competitiveness at the same time. This dissertation studies the recent managerial transformation process of the museum sector...

With the advent of information age, digital exhibition has become an inexorable trend for museum technical applications. In addition to physical exhibits, museums have also integrated copious resources of their collections with new technologies in order to create new values. Although the development of digital exhibitions in museums with virtual reality is in its initial developmental stage, th...

Geotagged tweets to inform a spatial interaction model: a case study of museums This paper explores the potential of volunteered geographical information from social media for informing geographical models of behavior, based on a case study of museums in Yorkshire, UK. A spatial interaction model of visitors to 15 museums from 179 administrative zones is constructed to test this potential. The ...

This article aims to study the educational phenomenon of museums from the sociological analysis of museum didactics. Based on Basil Bernstein’s theory of pedagogic discourse, and, in particular, on the author’s concepts of recontextualization and recontextualizing field, the study addresses the process of production of exhibition discourse of five science museums. The study assumed exhibition d...

Collecting of animals from their habitats for preservation by museums and related bodies is a core operation of such institutions. Conservation of biodiversity in the current era is a priority in the scientific agendas of museums of natural heritage in Australia and the world. Intuitively, to take animals from the wild, while engaged in scientific or other practices that are supposed to promote...

The paper describes the prototype design and development of a multimedia system for museums and galleries. Key elements in the system are the introduction of 3-D models of museum artefacts together with 3-D as well as 2-D content based retrieval and navigation facilities and the development of a semantic layer, centred on an ontology for museums, which aims to expose the richness of knowledge a...

Data mining techniques can provide valuable insight to understand mobility in museums. However, the results of such techniques might not be easily understood by the museum staff. In this paper, we propose a graph-based approach to model museum exhibitions, sensor locations, and guiding tasks. We further discuss how route-based trajectory mining can be adapted to work with this graph model and w...

Visitors to physical museums are often overwhelmed by the vast amount of information available in the space they are exploring, making it difficult to select personally interesting content. Personalization solutions can provide the required user-centered interactivity between the visitors and the museum websites or museum guide systems. Recommender systems are among the most successful personal...