The mobile telecommunications service industry has become one of the most dynamic and vibrant industries in contemporary business context. phone plays an essential role by revolutionizing consumer behaviour creating a new fashion life. Identifying determinants customer satisfaction drawn greater interest among marketers due to vibrancy services severe competition industry. However, studies rela...

Successful diffusion of 3G mobile is necessary for the provision of many advanced applications via the mobile platform such as mobile broadband Internet and video. The current deployment of 3G services is significantly more developed in some countries than others. Through a regression analysis of 106 observations, this study examines the factors affecting such differences. It was found that mul...

The era of the PC platform left a legacy of competitive strategies for the future technologies to follow. However, this notion became more complicated, once the future grew out to be a present with huge bundle of innovative technologies, Internet capabilities, communication possibilities, and ease in life. A major step of moving from a product phone to a smart phone, eventually to a mobile devi...

in recent decades, since increasing the competition betweenorganizations for developing products and services, creating anddeveloping modern technologies has been strongly growing. in suchcircumstances, the main challenge of organizations is development oracquisition of the right technology in respect of the organizational goals.thus, this study intends to present a scale for evaluating communi...

Article history: Received 4 January 2011 Received in revised form 1 August 2011 Accepted 13 August 2011 Available online 15 September 2011 Advertising media are a means of communication that creates different marketing and communication results among consumers. Over the years, newspaper, magazine, TV, and radio have provided a one-way media where information is broadcast and communicated. Due t...

The mobile game industry in Asia has been rapidly developed and is on its way to become the main sector in the mobile service industry thanks to the significantly fast growth of internet and mobile devices. However, most researches still focus on how to create fascinating computer or video games. Therefore, this study aims to examine the factors affecting gamers’ intention to play in Vietnam. I...

The era of the PC platform left a legacy of competitive strategies for the future technologies to follow. However, this notion became more complicated, once the future grew out to be a present with huge bundle of innovative technologies, Internet capabilities, communication possibilities, and ease in life. A major step of moving from a product phone to a smart phone, eventually to a mobile devi...

Penetration of the mobile Internet has increased its visibility worldwide. This enables analysis of detailed time-dimensional user behavior data. It also increases the industry need to identify and retain mobile users with strong loyalty to a particular mobile Web site. The author proposes an intramonth-scale revisit classification method for identifying intramonth-scale, revisiting mobile user...

Grid computing has recently migrated from traditional high performance and distributed computing to pervasive and utility computing based on the advanced capabilities of the wireless networks and the lightweight, thin devices. This has as result the emergence of a new computing paradigm which is the Mobile Grid. This paper provides a discussion on Mobile Grid definition, the basic motivation an...

The mobile game industry is increasing in market share and becoming saturated with hundreds of products. This rises competition to gain user’s satisfaction for fun and easy to use mobile games. In fact, the main concern of mobile game development is the usability due to smart phones restrictions (screen size, processing power, storage, etc.). To identify such usability problems, heuristic evalu...