This study conceptualizes and tests a theoretical framework that investigates customers’ intention to engage in permission-based mobile marketing communications with a firm in the hospitality sector and examines the effects of gender. The model proposes that perceived usefulness, perceived ease of use and perceived trust affect attitude toward advertising, which in turn, together with perceived...

Advertising is one of the primary means for revenue generation for millions of websites and mobile apps. While the majority of online advertising revenues are based on payper-click, alternative forms such as impression-based display and video advertising have been growing rapidly over the past several years. In this paper, we investigate the problem of invalid traffic generation that aims to in...

This paper presents an agent-based framework for building and operating context-aware multimedia content on digital signage in public/private spaces. It enables active and multimedia content to be composed from mobile agents, which can travel from computer to computer and provide multimedia content for advertising or user-assistant services to users. The framework automatically deploys their ag...

A Mobile Ad-hoc NETwork (MANET) is Multi Administrative Domain (MAD) if each network node belongs to an independent authority, that is each node owns its resources and there is no central authority owning all network nodes. One of the main obstructions in designing Service Advertising, Discovery and Delivery (SADD) protocol for MAD MANETs is the fact that, in an attempt to increase their own vi...

Opt-in mobile advertisement platform services are increasingly popular. In this paper, we explore how repeated ad exposure and physical avoidance influence consumers’ responses to mobile ads. Using a unique panel-level data of 1,193,131 million users from Cash Slide, a Korean mobile advertising platform, we find that 1) repeated ad exposure and physical avoidance has a negative impact on a cons...

We envision many new e-commerce applications will be possible and significantly benefit from emerging wireless and mobile networks. These applications can collectively be termed "wireless e-commerce" or "mobile commerce". To allow designers, developers, and researchers to strategize and effectively implement mobile commerce applications, we propose a 4-level integrated framework for mobile comm...

The increasing number of mobile phone users and unethical practices sending unsolicited mobile-based advertisement related messages without knowing the relevancy customers have invited authors to this area research. This study investigated consumer attitude towards in Pakistan. Data was collected via purposive sampling technique. Statistical tests such as t-test one- two-way ANOVA between group...