This commentary looks at the marketing menthol cigarettes to various targeted populations--women, middle school youth and Asian/Pacific Islander immigrants as well as African Americans. The authors take the position that "ethnic awareness" as evidenced in the advertising of menthol cigarette brands to African Americans is just one of four distinct messages that tobacco marketers have used for w...

Marketing is the essence businesses and business fraternity globally have accepted this norm of marketing products effectively in order to achieve desired results. One premier global Industry Pharmaceutical Industry. It has a wide range scope right from over counter (OTC) life savings drugs medical equipments. So much so that Medical Education at large includes separate section as premium educa...

The authors are affiliated with the University of Mississippi School of Pharmacy, in University, Miss. Dr Yang is assistant professor in the department of pharmacy administration. Ms Thumula is a graduate student in the department of pharmacy administration. Dr Pace is a research scientist at the Center for Pharmaceutical Marketing and Management. Dr Banahan is director of the Center for Pharma...

BACKGROUND Medical tourism companies play an important role in promoting transnational medical travel for elective, out-of-pocket medical procedures. Though researchers are paying increasing attention to the global phenomenon of medical tourism, to date websites of medical tourism companies have received limited scrutiny. This article analyzes websites of Canadian medical tourism companies that...