Abstract Conceptual metaphor theory (CMT) and cultural linguistics (CL), which form the chief theoretical anchor for this study, express role of language, culture cognition in construal expression human experiences. The approaches posit that metaphorical use language by an individual or group is shaped their ideological orientation, knowledge natural social world, worldview. This study investig...

EN. Pierre Bourdieu's socio-philosophical works have demonstrated the complexity of social space, which is divided into many interacting fields, where agents and institutions position themselves simultaneously. Consequently, each piece information embedded in a complex context multiple social, economic political interests clash. The ways journalists present this their articles reveal different ...

AIM A critical analysis of online public postings in response to the news about the ending of China's one-child policy was conducted. The specific study aims were to 1) identify the dominant public discourse in response to the news about the ending of the one-child policy and the beginning of the new two-child policy, and 2) explore implications for preconception care from the public discourse....

This paper forms part of a wider study of migrant identity within the context of British lifestyle migration to south-west France. The aim is to situate the research within its wider social context by examining media representations of British migration to France. Extracts from selected media discourse are analysed using elements from the Appraisal framework and from van Leeuwen’s Social Actor ...

Massively multi-player role-playing have created shadow societies that are simultaneously a mirror and a caricature of our own societies. In this respect, they are comparable to the social commentary traditionally provided by literature and film. Over the last 100 years, however, our world has been transformed by new technologies and the myriad ways we have found to use them. Despite these new ...

Through the study of two UNICEF-supported youth media initiatives from Palestine, this article theorizes and generates new empirical knowledge about the encounter between constructions of youth in rights-based discourses of UNICEF and young people’s digital media narratives. The research encountered instances where the universal discourse of children’s rights did not connect with the local real...

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the Economy column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical framework to investigate WAR metaphor in the economic media discours...

This study tries to critically unravel the way Islam is represented in western discourse through establishing the relationship between language and ideology, the forms it takes and its potential effect. To that end, headlines from widely circulated print media of the west including the Independent, the New York Times, the Herald Tribune, and The Times from January 1, 2008 to December 30, 2012 w...

Practical problems of multimedia document production require software engineers to provide an effective framework for inter-professional work. The paper distinguishes between abstract and physical media and hence provides the basis for definitions of multiple media and multimedia and the context for reviewing content structures proven in other disciplines. Such structures can act as a guide for...