In order to optimize the performance appraisal system of sales department media advertising company, this paper takes company H as research object, designs KPI method for personnel based on current operation situation introduces entropy value calculate weight each index ensure objectivity and accuracy index, provides reference scientific setting company.

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

This article discusses the effectiveness of paid counter-advertising in combating tobacco use and promotion, the impact of the Fairness Doctrine, which mandated anticigarette television advertisements in the late 1960s, and reasons why the media today are reluctant to run antismoking advertisements. Although counter-advertisements can work very well, they should be image-based, rather than fact...

With the rapid development of e-commerce, many manufacturers nowadays opt to open an online channel to engage in direct online sales. The mix of retailing with an online channel adds a new dimension of competition and complementarity to a product’s distribution channels. Our model focuses on the strategic effect of the manufacturer’s national advertising on alleviating the channel competition. ...

DOI: 10.2501/JAR-51-1-276-287 INTRODUCTION AND REVIEW Thirty years ago, television was the medium that drove the creation of advertising. In 2011, advertisers aggressively are seeking alternatives to television advertising in the wake of escalating costs and decelerating reach. Audience erosion has been attributed to the proliferation of television channels and the increasing popularity of medi...

Green advertising aims to communicate pro-environmental dimensions of products achieve an increase in sales. Within a general framework, we organize studies green examine the psychological processes it triggers and how influences consumers. We analyze (1) information typically conveyed through verbal non-verbal cues, (2) moderating variables consumers' attention, (3) cognitive emotional respons...

This study extends the literature on personality and job performance through the use of random coefficient modeling to test the validity of the Big Five personality traits in predicting overall sales performance and sales performance trajectories--or systematic patterns of performance growth--in 2 samples of pharmaceutical sales representatives at maintenance and transitional job stages (K. R. ...

The use of the internet and social media have changed consumer behavior ways in which companies conduct their business. Social digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness increased sales. However, challenges exist from negative electronic word-of-mouth as well intrusive irritating online presence. This article brings together...