Production and consumption relationship shows that marketing plays an important role in enterprises. In the competitive market, it is very important to be able to sell rather than produce. Nowadays, marketing is customeroriented and aims to meet the needs and expectations of customers to increase their satisfaction. While creating a marketing strategy, an enterprise must consider many factors. ...

today's focus on marketing practices and activities of art-cultural business for growth and development of this business is of paramount importance. because the current (entrepreneurial) marketing model do not explain the marketing activities of such a business. this paper aims to provide a systematic and conceptual model of entrepreneurial marketing activities in the artistic and cultural...

Automobile Industry is one of the largest markets in world. currently, automobile have come necessity for everyone. There a huge compass motorcars India, but currently there has been competition Indian market too. The main purpose this paper to know Marketing strategies impact on various functions like advertising charges & strategies, positioning brand, share, price, marketing brand value ...