The trust of members is essential to the sustainability of e-business. Unlike other business models, the success of online social networks is highly dependent upon the growth rate of social network size. In order to accelerate and continue the growth rate, online social networks need to be able to continuously roll out diversified services and use them to interest existing and new members. Howe...

One of the most important tools utilized by the marketing research industry is the consumer survey. This self-reported data is the foundation of many currently applied methodologies for measuring the success of marketing campaigns and strategies (Evans & Mathur 2005). As such, suppliers in the marketing research industry rely on the engagement and attentiveness of the individuals who participat...

Investing in quality information contributes to the relationship between demand and suply. In this sense, paper’s objective is analyze of generated by social media (Instagram) Acolhida na Colônia association. To identify relevance each attribute consumers’ perception, categories dimensions for were analyzed based on user’s vision semantic criteria. The main results revealed difference Instagram...

This research aims to explore the variable Quality-Based Differentiation overcome gap in entrepreneurial orientation improving marketing performance rooted resource advantage theory of competition (RAToC). The survey method was used collect data after inviting 264 owner-managers small and medium enterprises (SMEs) participate this study. AMOS structural equation modeling software tests our prop...

The aquatic products are the term of the aquatic animal and plant products and their processed products produced by marine and freshwater fisheries in general. The marketability of aquatic products is an important issue in the development of aquaculture. In addition, processing and marketing facilities provide the great opportunities for employment within the aquaculture industry. Such products...