Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims explain analyze the use STP (Segmenting, Targeting, Positioning) marketing mix (Marketing mix) in through application at Medina Kalisat Shop. This uses qualitative research with descriptive methods. From results analysis that has been carried out, ...

Abstrak - Penelitian ini membahas tentang strategi marketing Hotel royal Kuningan pada masa Covid-19. Tujuan dari penelitian adalah untuk mendeskripsikan pelaksanaan Teori yang digunakan Marketing Mix 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process). Paradigma konstruktivisme dengan pendekatan kualitatif. Metode studi kasus. Subjek dalam terdiri informan kunci dan infor...

The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase, choosing the value, the strategis...

Pplications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these applications is that they have ignored possible correlations between the independent variables in the deterministic component of utility (price, promotion, etc.) and the stochastic component or error term. In fact, marketing-mix variables, such as...

Sheth and Sisodia (1999) in their article titled, " Revisit-ing Marketing's Lawlike Generalizations, " make a number of timely and insightful observations centered on the question of why some lawlike generalizations in marketing may need to be either modified or enhanced. According to the authors, the need for revisiting generalizations in marketing has risen in light of the fact that the conte...

the purpose of this research is to evaluate the effective factors on relational marketing in mature relationships between buyer-seller. transaction versus relationship has been considered as a very important topic for research. in this research, marketing strategies are evaluated from two perspectives. the first view is marketing mix management (transactional marketing). transactional marketing...