نتایج جستجو برای: marketing metrics

تعداد نتایج: 117896  

2003
Koen Pauwels Jorge Silva-Risso Shuba Srinivasan Dominique M. Hanssens Donald Lehmann David Mayers Arthur D. Little

two anonymous reviewers of the MSI proposal competition and of the Journal of Marketing for their invaluable comments and suggestions. The paper also benefited from comments by seminar participants at the 2002 Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentives. The current study inves...

Introduction: In the current study, we compared h5-index provided by Google Scholar (GS), impact factor (IF) provided by web of sciences (WOS), and SCImago journal rank indicator (SJR) provided by SCOPUS for quality assessment of nuclear medicine journals. Methods: 2013 h5-index, 2012 IF, and 2011 SJR of nuclear medicine journals were extracted from their publishers namely GS, WOS, and SCOPUS....

Journal: :اقتصاد و توسعه کشاورزی 0
حمید امیر نژاد حامد رفیعی

it is very important to analyze the rice market structure in mazandaran province, as this province is competent to produce rice. mazandaran rice market was analyzed by completing 55 questionnaires in producer, wholesaler and retailers level, randomly in 2009. results show that marketing margins of two varieties namely- local (tarom) and multi-product- were 5850 and 3700 rials, respectively; als...

Journal: :مدیریت فرهنگ سازمانی 0
ناصر صنوبر استادیار گروه اقتصاد دانشکده ادبیات و علوم انسانی دانشگاه تبریز محمد متفکرآزاد دانشیار گروه اقتصاد دانشکده ادبیات و علوم انسانی دانشگاه تبریز نسرین راضی عضو هیأت علمی دانشگاه نبی اکرم(ص) تبریز

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

2008
Subharthi Paul

The last few decades has seen a huge transformation in the way businesses are conducted. There has been a paradigm shift from product portfolio based marketing strategies to customer focused marketing strategies. The growth and diversity of the market has greatly profited consumers through higher availability, better quality and lower prices. The same factors however has made it more difficult ...

Journal: :مدیریت بازرگانی 0
علی صفری استادیار گروه مدیریت دانشگاه اصفهان، اصفهان، ایران راضیه قره باشلونی کارشناس ارشد مدیریت بازرگانی دانشگاه اصفهان، اصفهان، ایران

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

Journal: :مدیریت بازرگانی 0
شهرام آزاد مربی دانشگاه آزاد اسلامی، واحد اهر، گروه مدیریت، اهر، ایران کیومرث شریفی دانشجوی دکترای مدیریت بیمه، دانشکده مدیریت، دانشگاه تهران

in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

Journal: :مدیریت بازرگانی 0
علی اکبر فرهنگی طهمورث حسنقلی پور امیر خانلری

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

Journal: :Genomics 2010
Audrey Kauffmann Wolfgang Huber

Microarrays have become a routine tool for biomedical research. Data quality assessment is an essential part of the analysis, but it is still not easy to perform objectively or in an automated manner, and as a result it is often neglected. Here, we compared two strategies of array-level quality control using five publicly available microarray experiments: outlier removal and array weights. We a...

Journal: :The Diabetes educator 2017

It is the position of American Association of Diabetes Educators (AADE) that all inpatient interdisciplinary teams include a diabetes educator to lead or support improvement efforts that affect patients hospitalized with diabetes or hyperglycemia. This not only encompasses patient and family education but education of interdisciplinary team members and achievement of diabetes-related organizati...

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