Capacity planning is a critical task in network management. It identifies how much capacity is needed to match future traffic demand. It directly affects customer satisfaction and revenues. In this work we present a network usage analysis tool called Dynamic Netvalue Analyzer (DNA), which helps alleviate a big problem that network engineers and marketing executives face– making optimal resource...

Purpose – To solve the trade-offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains. Design/methodology/approach – House of Quality integrated with multivariate statistical analysis is used for determining important design features...

Publishing datasets about individuals that contain both relational and transaction (i.e., set-valued) attributes is essential to support many applications, ranging from healthcare to marketing. However, preserving the privacy and utility of these datasets is challenging, as it requires (i) guarding against attackers, whose knowledge spans both attribute types, and (ii) minimizing the overall in...

University of Twente The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the c...

This article revisits and uses the so-called U-Commerce framework to challenge financial services marketing decision makers to consider reformulating marketing objectives in an age of ubiquitous technological networks. It outlines the 4 U’s of U-Commerce – ubiquity, universality, unison and uniqueness, and revisits the original framework used to conceptualize U-Commerce. Then it identifies and ...

Abstract Shelby V. Hunt was long interested in codifying and parameterizing the marketing discipline with a distinctive focus on principles of making scientific claims. In their article, et al., (2022, this issue) present concerns about scholarly status marketing, highlighting loss central, mainstream research focus. However, we think real challenges are different than those that worry authors....