This study explored how innovation using the approach of Islamic values was implemented among Muslim clothing MSMEs to gain a sustainable competitive advantage. The employs qualitative case study. Data were obtained through observation, interviews and focus group discussions (FGD). from in 4 cities Indonesia, namely: Jakarta, Bandung, Depok Tasikmalaya. found that all involved implement fundame...

This study attempted to fill a gap in the literature and explore effects of green marketing orientation on SMEs performance. According result, critical role innovation competitive advantage were solutions achieving The researchers implemented moderating experience manager or owner education enhance A total 223 samples Batik Yogyakarta, Indonesia, selected investigated. purposive sampling method...

After the rapid expansion of data variety, velocity and volume, human civilization experienced changes in period between “IT” “Data” ages. Researchers view big capability as new sustainable competitive advantages that enhance sustainability organizational development. This paper aims to develop empirically test a framework will investigate how is achieved through exploitative, explorative ambid...

Standard strategic goals of a company are related to the achievement of predefined values in the area of sales or a market share. Their achievement is conditional upon obtaining a stable consumer preferences and some competitive advantage. Applying traditional marketing activities does not have a desired effect, companies have been forced to search new ways to achieve their goals. One of these ...

“Lucid waters and lush mountains are invaluable assets”. Green marketing sustainable development have become crucial topics in economic social development. During 2019–2023, there nearly 952 publications on green marketing-related the Web of Science core database, a large number scholars researched marketing, but is still lack comprehensive systematic studies current status research hot trends....

Every firm learns through firm specific methods. This learning process is operationalized by firm’s knowledge management practices. Therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. This in turn will play a decisive role for achieving competitive advantage. Current literature in strategic managem...

The research suggests that Chinese companies do not subscribe to ‘western’ strategy theory. As they rapidly internationalise through massive Foreign Direct Investment, Chinese companies are developing new perspectives on achieving competitiveness. A comparison of the Resource-Based View of strategy (RBV) constructs from western literature with identified (indigent) Chinese business strategies f...