This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

The tourism industry is characterized by ever-increasing competition, causing destinations to seek new methods to attract tourists. Traditionally, a decision to visit a destination is interpreted, in part, as a rational calculation of the costs/benefits of a set of alternative destinations, which were derived from external information sources, including e-WOM (word-of-mouth) or travelers' blogs...

Contemporary persons are daily confronted with enormous quantities of information, some of which reveal causal connections between their actions and harm that is visited upon distant others. Given their limited cognitive and information processing capacities, persons cannot reasonably be expected to respond to every cry for help or call to action, but neither can they defensibly refuse to hear ...

This study, based on the expanded means–end chain (MEC) theory, proposes a logic deduction procedure for qualitative analyses as a conceptual structure for establishing information systems. Through the expressions of variable matrix and set theory, the illustrations of data collection and programming procedures reveal the logic deduction framework for analyzing the linkages of consumer value sa...

one of the most important behavioral aspects in relationship among the main members of marketing channel is the issue of power and dependence that here we have looked through the source of power and countervailing power and we have considered reputation independence, sale and profits and marketing role dependence. in this research relationship between the two main marketing channel members in h...

The advancement of wireless communication and mobile telecommunication has made mobile commerce possible. In the retail business under the evolving market, the users would like to utilize the appropriate services based on their preference and situation continuously. The service providers need to grasp the current requirements of the majority of the users in the local service area in order to pr...

This article presents a study of Fortune 1000 webmasters’ perceptions of thirtyfive variables that support quality in the design of consumer-oriented web sites used for electronic commerce. The study combines consumer marketing constructs: Learning Capability, Playfulness, Service Quality with information systems constructs of Information Quality, System Quality, and System Use. The subjects ha...

Marketing information system (MKIS) has been the nerve center of a marketing organization in corporate America. To measure its strengths and weaknesses, one may use its overall status in industries as a yardstick. The objective of this effort was to determine the overall status of MKISs in top U.S. companies. In order to identify the progress of MKISs, the findings of this study are compared to...