introduction: medical tourism as one of the dimensions of tourism is helping in sustainable development and dynamics of the economy. considering the low cost and high income of the industry and its role on strengthening country health structures, many developing countries focused their attention on the industrial sector and planning for it. the purpose of this research was to investigate effect...

AIMS To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. METHODS Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on...

Sally Dibb is Professor of Marketing and Director of the Institute for Social Marketing at the Open University Business School. Her research interests are in marketing practice, marketing strategy, and consumer behaviour, on which she has published extensively. She has written seven books and has published in the Journal of the Academy of Marketing Science, European Journal of Marketing, Indust...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

Objectives/characteristics of supply chain management are compared to marketing definitions. General conclusions for marketing: importance of mutual trust is increased, and marketer loses some autonomy and must be prepared to submit marketing process decisions to a joint team process involving seller, buyer and intermediary parties such as distribution channel members.

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...

5-1 Blue Ridge Manufacturing (Activity-Based Costing for Marketing Channels) 5-2 Columbo Soft-Serve Frozen Yogurt: Using Activity Based Costing To Assess Channel/Customer Profitability Required: 1. Briefly summarize Colombo’s competitive environment and General Mills’ strategy in response to that environment. 2. Using the ABC analysis, determine new segment profitability statements. 3. Based on...

In this paper, I analyze documentary evidence from a pharmaceutical company's strategic marketing campaign to expand the sale of an antipsychotic medication beyond its conventional market. I focus on the role of the managerial function known as channel marketing, the task of which is to minimize friction, achieve coordination and add value in the distribution of the company's products. However,...

Emerging market demonstrates four constraints, namely wealth-related constraint, skill-related constraint, access-related constraint and time-related constraint. The distinguishing features of emerging market customers are their low per capita income, consequently, they expect to pay below average price on commercial products with good-enough quality and services. High-quality low-price commodi...

This paper investigates the significance of pricing strategies within scope marketing strategies. Emphasizing its central role, research delineates various types strategies, exploring how they can differ based on industry applications. By employing a literature review and case study methodology, we analyze challenges faced by businesses when implementing along with potential future trends in th...