The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

Ocean transport to international trade is very important in Taiwan. The direct shipping opened between Taiwan and China in 2008 and the rising of e-commerce business increases the volumes of cargoes between cross-strait. The communications between Taiwan and China have become more frequently. That is why the “maritime express” appeared. Comparison with air express, maritime express has an advan...

Quality function deployment (QFD) is a systematic process for translating customer needs into engineering characteristics, and then communicating them throughout the enterprise in a way to ensure that details are quantified and controlled. The inherent fuzziness of relationships in QFD modeling justifies the use of fuzzy regression for estimating the relationships between both customer needs an...

Over the past two decades, considerable efforts focused on improving software quality to satisfy the customers needs in software industry, but it is hard to deal with the customers needs for its vague and inexact characteristic. In order to evaluate software quality accurately and comprehensively, the weights of customers needs and the weights of technical attributes of the software are determi...

The development of Web Applications has some special characteristics, such as very short Time-to-Market, parallel development and requirements that are not prioritized. This makes it hard to address quality attributes in a systematic way, to prioritize requirements and to resolve conflicts between them. The use of trade-off methods such as QFD will help to prioritize the “right” requirements an...

weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in iran. therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies...

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In this ever changing business scenario, success of the company lies in understanding the customer preferences, tastes and anticipating the changes required in existing or new products being offered. It was desired to develop a model which allows decision makers to decompose a complex problem in a hierarchical structure to show the relationship of the goals, objectives, criteria and alternative...

Efficient Database design is the key part of software development. A properly built database acts as the backbone of the software system and makes enhancing software more easily and quickly. Quality Function Deployment and data mining itself are very gordian processes. Thus, there is strong need of database for handling complex transactions of Quality Function Deployment along with data mining ...

<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; ba...