brand has been considered as one of the most important intangible assets of organizations. development of relationship between customer and brand has transformed to one of the most important strategies of the organizations which raise effective results for them. this research intends to examine role and effect of social websites on development of customer relationship and brand in firms listed ...

The purpose of this study is to provide a casual model to explain the effect of relationship quality on customer loyalty via mediating effect which night provided by customer satisfaction. The proposed casual model of three variables is developed. Structure equation modelling is conducted to explore customer group homogeneously and examine the mediating effect. The results indicate that relatio...

Using a representative sample of 3,381 American workers, this study investigates relationships among work/life policies, informal support, and employee Patricia V. Roehling is Associate Professor at Hope College and a faculty affiliate of the Cornell Employment and Family Careers Institute. Her address is Psychology Department, Hope College, Holland, MI 49423; e-mail: roehling hope.edu. She has...

Purpose – The overall purpose of this study was to develop an understanding of the mediating effect of organizational reputation on service recommendation and customer loyalty. Design/methodology/approach – Four models were developed that were variations of the American Customer Satisfaction Model (ACSM). These models were then tested by using the Partial Least Squares (PLS) procedure on a data...