Given the rapid growth and large investments in mobile data services (MDS), it has become important to examine how to enhance satisfaction with MDS (M-satisfaction) and how to build loyalty toward MDS (M-loyalty). This paper develops an integrated model to deeply understand the antecedents of M-loyalty through constructs prescribed by two established research streams on information system (IS) ...

In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data corresponds to the exact same brands and categories bought in traditional stores by a panel of homes oper...

In recent years, loyalty programs have been established allowing the creation of detailed consumer profiles by collecting and processing purchase information. Collecting this information, however, raises privacy concerns of customers. In this work, we provide the results of an empirical study which reveal that privacy concerns have an impact on the probability of participating in loyalty progra...

mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. the purpose of this study is to evaluate the role of mobile technology in customer loyalty. the mellat bank mobile services are entering a new transition period. in response, the banking industrial is shift...

This study investigates the determinants of consumer loyalty in the context of brand communities and proposed an empirical model of consumer loyalty toward virtual communities. We consider two perspectives of consumer loyalty development process: communication between consumer and company, and communication among consumers. In particular, we empirically examine the dynamic impacts of network-ba...

BACKGROUND Healthcare providers are competitive, owing to heightened customers' awareness and expectations of health care services. OBJECTIVE The aim of this study was to determine the relationship between customer value creation and loyalty with mediator trust and customer satisfaction. METHODS This is a cross sectional survey study. Participants were 196 patients referred to private hospi...

The purpose of this study is to understand and analyze the impacts of visitor background variable, travel fair attraction, experience, and satisfaction on visitor loyalty at the Taipei International Travel Fair. Subjects were visitors who attended the 2010 Taipei International Travel Fair. Convenience sampling was conducted at the fair exit. A total of 150 surveys were performed each day. Out o...

Based on a large-scale, unique longitudinal dataset comprising more than four million individual transactions, we study linkages between consumer learning, channel choice, and purchase behavior. We focus on online versus traditional over the counter channels. First, we investigate how the occurrence of consumer ‘learning’ is related to ‘unlearning’ in loyalty programs, and how (un)learning depe...

The extant literature presents antecedents of loyalty into four groups: characteristics of the environment, characteristics of the dyadic relationship, characteristics of the consumer, and consumer perceptions of the relationship with the marketing firm. However, it pays little to no attention to the antecedents of loyalty in small island economies. Prior research on small island economies is h...

This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility. Our research reveals that the un...