Wang, Cavanagh, and Green (1994) demonstrated a pop-out effect in searching for an unfamiliar target among familiar distractors (U-F search) and argued for the importance of a familiarity difference between the target and the distractors in determining search efficiency. In four experiments, we explored the generality of that finding. Experiment 1 compared search efficiency across a variety of ...

After intensive practice, unfamiliar letter strings become familiar words and reading speed increases strikingly from a slow processing to a fast and with more global recognition of words. While this effect has been well documented at the behavioral level, its neural underpinnings are still unclear. The question is how the brain modulates the activity of the reading network according to the nov...

Differences between norm ratings collected when participants are asked to consider more than one picture characteristic are contrasted with the traditional methodological approaches of collecting ratings separately for image constructs. We present data that suggest that reporting normative data, based on methodological procedures that ask participants to consider multiple image constructs simul...

In both a behavioural and neuroimaging study, we examined whether memory performance and the pattern of brain activation during a word recognition task differed depending on the type of visual context presented during encoding. Participants were presented with a list of words, paired with either a picture of famous face, a famous scene, or a scrambled image, to study for a later recognition tes...

It is well-known that most citizens are unfamiliar with their member of Congress, but the import of this fact for democratic representation is largely unknown. Powerful theories suggest both that familiarity breeds contempt and that constituents like their member more the more they know about them. Much of the evidence that would settle this theoretical conflict is lacking, however, because the...

The retrieval processes supporting recognition memory for faces were investigated using event-related potentials (ERPs). The focus for analyses was ERP old/new effects, which are the differences between neural activities associated with correct judgments to old (studied) and new (unstudied) test stimuli. In two experiments it was possible to identify three old/new effects that behaved as neural...