Abstract The paper identifies and analyses customers’ motives to co-create when interacting with smart services by integrating the self-determination theory coordination mechanisms. study also examines how what extent value co-creation impacts on word-of-mouth customer-based brand equity. An online questionnaire was employed for empirically validating research model. relationships were examined...

Due to the prominent role of recommender systems in our daily lives, it is increasingly important inform users why certain items are recommended and personalize these explanations user. In this study, we explored how a music system should be designed fit preference different personal characteristics. More specifically, investigated three characteristics that influence perception interfaces: nee...

decision trees as one of the data mining techniques, is used in credit scoring of bank customers. the main problem is the construction of decision trees in that they can classify customers optimally. this paper proposes an appropriate model based on genetic algorithm for credit scoring of banks customers in order to offer credit facilities to each class. genetic algorithm can help in credit sco...

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...