Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self-esteem. Design/methodology/approach – The p...

Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants impulsive important understand which intervention programs should designed. In current study, it was aimed develop a model tendency predicted by variables such as personality traits, affect cognitive fact...

Research on buying behavior indicates that buying guides perform an important role in the overall buying process. However, while many buying guides can be found on the Web, finding those guides is difficult to impossible for the average consumer. Web search engines typically index many buying guides on many topics, but simple queries do not often return these results. Given this, we built a Web...

Group buying is a form of electronic commerce that is growing quickly. There are many group buying sites on the Internet. Group buying is a commercial transaction in which the unit price of goods changes with the number of buyers, and a buyer can purchase goods at a low price if many buyers participate in group buying. There are several group-buying sites that are selling similar (or the same) ...

With the development of online shopping environment, the “dark side” of online shopping begins to appear. Onlinecompulsive buying behavior has always been a very important research topicin the marketing field. However, the discussion on online compulsive buying behavior by Chinese scholars is limited.Online compulsive buying behavior can be a problem for consumers, families and even harm to soc...