PURPOSE Current increase and complexity of medical tests and surgical procedures at outpatient department (OPD) require OPD nurses to have customer orientation focusing on various customers' interests and needs. The purpose of this study was to identify the factors associated with customer orientation in nurses working at OPD of hospitals. METHODS The study used a descriptive correlational de...

Internal Marketing is the important aspect at organization to measure business performance. The job of internal marketing recruit, train and motivate employees who can serve customers well. Without being actively promoted, have a negative impact on service quality, which lead decreased customer satisfaction profitability. This study focused services division especially in port Bontang Coal Term...

The use of social media has revolutionized the internal and external communications and management of many businesses. This paper discusses the various social media platforms in the context of UK building societies. Many companies from the banking sector are utilizing social media, and in some this is outpacing traditional methods of marketing and internal communication. The main aim of this re...