The aim of the research was analysis of rice producers’ perceptions of participatory communication in the use of integrated pest management (IPM). Research population was consisted of rice producers in the west of Mazandaran province (N=16126), whose 187 ones were selected using Cochran’s formula. Data were gathered by systematic random sampling method. The instrument for data collection was a ...

1 . INTRODUCTION Companies invest millions of dollars every year in various fonns of marketing communications to influence customers and prospects to buy products and services. For example. General Motors spent over $2.8 billion last year to promote its lines of automobiles. Brand managers, senior management, and shareholders therefore have an interest in knowing whether or not their media adve...

Marketing Communication becomes increasingly necessary in today’s competitive environment. It becomes mandatory for the banks to think seriously about how they can compete effectively with other financial institutions. This has led them to pay due importance to marketing communication strategies. Marketing Communication strategies perform two different functions i.e. attract the deposits on one...

This study explored effects of family, school, and marketing communications on alcohol use and intention to drink of Thai students. We conducted a survey in which 5,184 students participated. Respondents were selected randomly from school districts throughout Thailand. In this survey we measured the exposure to, reception of, and perceptions concerning alcohol marketing communication, school ab...

Bisnis penerbitan buku kini harus mengikuti trend tehnologi digital yang belum sepenuhnya daring dan juga luring. Perlu strategi tak mudah dalam menghadapi konsumen dengan beberapa generasi berbeda, mindset karakter berbeda. Para dari bertemu satu masa. Generasi baby boomers, X, Y, Z Alpha. Tak terkecuali Gramedia sebagai salahsatu penerbit besar telah lama berdiri di Indonesia . Tujuan Penelit...

Recent research has shown that 82% of adolescent pregnancies are unintended. Social marketing has potential to reduce unintended adolescent pregnancy but its effectiveness in this area has not been thoroughly evaluated. This article reviews the literature on social marketing and assesses its potential to reduce unintended adolescent pregnancy. We identified five communication principles as rele...