purpose-the research aims at evaluating the standardization/adaptation of international marketing strategy in iran multinational companies (mncs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. product, promotion, price and place) is considered, while in the previous researches no attempt was done to examine the interdependency...

Proprietary standardization seeks to increase a firm’s market share (pie sharing). Open standardization seeks to increase the size of the market (pie expansion). In order to determine which of these creates more value for a firm involved in standardization, this paper investigates the market value of standardization initiatives, using an event study based on 148 XML schema standardization initi...

Standardization of photography in plastic surgery is fundamental for pre-operative surgical planning, comparative post-operative assessment, and demonstration of surgical results.1 In rhinoplasty, slight changes in patient or camera position can lessen nasal hump, vary nose size, and alter skin tension.2 In order to prevent these common errors, photographic standardization with high-quality equ...

background: standardization of the semen analysis may improve reproducibility. we assessed variability between laboratories in semen analyses and evaluated whether a transformation using z scores and regression statistics was able to reduce this variability. materials and methods: we performed a retrospective cohort study. we calculated between-laboratory coefficients of variation (cvb) for spe...