The government-mandated closure of U.S. restaurants for in-restaurant dining during the early stages COVID-19 crisis cast a spotlight on operators’ ability to effectively innovate, and re-imagine their product offerings. In this context, research draws resource-advantage theory competitive advantage, proposing that (1) an adhocracy culture is key internal resource operators can leverage drive r...

The tremendous commercial success of drugs which scientific data suggest are of no benefit to most patients relative to pre-existing drugs is illustrative of a phenomenon in pharmaceutical markets whereby products can become commercially successful even though their social costs vastly outweigh their social benefits. This suggests that a confluence of market failures, patent laws and FDA regula...

M Science is in a very healthy state as the premier journal for quantitative research in marketing. Since its inception, it has led the way in bringing novel and innovative methodologies and expanding into new substantive areas of inquiry. The journal is now at the cusp of its next stage of creativity and innovation. I outline new research possibilities due to big data, behavioral field studies...

Interest in the potential of smart grid to transform the way societies generate, distribute, and use electricity has increased dramatically over the past decade. A smarter grid could contribute to both climate change mitigation and adaptation by increasing low-carbon electricity production and enhancing system reliability and resilience. However, climate goals are not necessarily essential for ...

The research and experimentation (R&E) tax credit has long been the subject of criticism. Some argue that if the goal is more research and innovation, it’s better to increase direct federal funding of research. Others argue that the credit is not effective, that companies would do the research in any case. Some object the very notion of using tax policy to influence private sector behavior, pre...

Crowdsourcing using innovation contests has become a popular tool to source innovative solutions various problems organizations face. With several that run in parallel, two key questions are how the number of affects contest outcomes and whether solvers who can compete these should focus their effort on small group contests. A recent study by Ersin Körpeo?lu, C. Gizem Korpeoglu, ?sa Emin Hafal?...

Compared to incremental business model innovation, the impact of original innovation on both enterprises and societal development is more significant. The process its emergence has attracted considerable attention. This article defines concept divides formation into two steps: achieving novelty sustainability. Employing an exploratory multiple case study method, research analysis are conducted ...