Advertisement is the major way of promoting sales. To achieve this aim, the AD language gets used to reinforce the effect with the help of rhetoric devices such as simile, metaphor, personification, pun, rhyme, etc. In term of the difference between English and Chinese, some translation methods including Literal Translantion, Free Translation and Modulation could be skillfully used during the t...

Ambient lighting conditions, under which the packaging is viewed, determine to a large extent the visual perception of the information which it carries. This paper investigated how different illuminants affect the legibility of pictograms intended for the application on different coloured packaging. 87 participants observed the pictograms on blue, red and yellow coloured backgrounds in a viewin...

The article deals with problems of creation and use of e-learning course for smart education. Structural features, the ratio of form and content of the smart course elements and its properties: individual learning paths, content personification, the use of training elements with links to public information resources, interactive training elements, multimedia, communication and cooperation eleme...

Previous discussions of knowledge transfer within multinational corporations tended to focus on the process as an isolated phenomenon and on the factors that impede the process. Less attention has been given to how the individual knowledge worker retrieves or identifies, and then decodes knowledge accessed from the corporate memory. We suggest that multinational companies (MNCs) solve knowledge...

The aim of this study was to examine the handwriting legibility and writing errors first grade primary school students who were learning early literacy through distance education during pandemic period, according various variables. research designed survey method, group consisted 211 studying in school. “Multidimensional Legibility Scale”, “Writing Errors Form”, “Dictation Text” “Copying used a...

Visual processing of individual characters within a word can interfere with one another thereby decreasing word legibility. This largely results from the lateral interference occurring in the retina and the primary visual cortex, with the distance over which it operates largely fixed in size. Analysis of previous data demonstrates that the default spacing for 10 and 12 pt font is just large eno...