The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out ...

The implementation of economic projects by targeting the subsidies can have a great effect on the cost competitiveness of the industries and their products. The global steel industry has been considered as a basic key industry in the industrialized countries. It is also among the industries that may be seriously affected by the enforcement of subsidies. This industry, requiring energy and high-...

We present general mathematical methods used in the study of multidimensional matching problems with transferable utility, paying particular attention to the case in which the dimensions of heterogeneity on the two sides of the market are unequal. We then describe an approach to solve a new subclass of these problems: problems where agents on one side of the market are multidimensional and agen...

In the fiercely competitive era induced by expansion of open business archetypes, the managerial aspects of Extended Manufacturing Environments (EMEs) are experiencing growing concerns. There is no scope of leaving a possible operational improvement unexplored. For enhanced operational efficiency and capacity utilization the balancing and scheduling problems of EMEs are, therefore, rightfully c...

To help guarantee profit and stability in today’s global market, companies must focus on the differentiation of their products. Successfully differentiated products will attract customers, generate revenue and benefit the brand image, whereas a banal product can lose money and leave a bad impression in the market. Many large companies have recently lost significant market share in part due to p...

There is a pressing need for Chinese liquor producers to use information systems in managing production process and improving production efficiency for meeting fiercely increasing market competition. Unlike liquor production in other countries, Chinese liquor production replies on experience and manual operations greatly, which has very low-level automation and informatization. This paper takes...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

T he market potential is an indicator showing the level of market access and national demand for products of a region. The aim of this study is to study the effect of market potential on regional economic growth in 28 Iranian provinces over the years 2001–2011. In order to do that, a model of regional growth was estimated by using Spatial Dynamic Panel Data technique. This technique ...