the present study aimed identifies factors affecting the development and use of electronic services in the tourism industry. population of the study of those tourists who have traveled in april 2013 in the city of ardabil. the population sample of 384 randomly selected. to gather data, researchers used a combination of questionnaires and questionnaire containing 51 questions was designed. the v...

ecrm (electronic customer relationship management) systems focus on using the web-site as the main interaction channel for businesses to simulate an old fashioned one-to-one direct relationship—high touch—with customers. the purpose of this paper is to propose a model for the relationship between ecrm and e-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction and e-trus...

Online Social Network (OSN) is an online social platform that enables people to exchange information, get in touch with family members or friends, and also helps as a marketing tool. However, OSN suffers from various security and privacy issues. Trust, fundamentally, is made up of security with hard trust (cryptographic mechanism) and soft trust (recommender system); user's trustworthiness for ...

In order to better model agent-agent interaction, a robust model for trust is necessary. Many computational trust models have been created in the past, but during the course of research, I’ve found none that model every facet of trust appropriately. In order to rectify this, I’ve devised a model based off of prior work in the field, and some ideas gleaned from sociology and neurobiology. The co...

Trust is a central concept in public-key cryptography infrastructure and in security in general. We study its initial quanti…cation and its spread patterns. There is empirical evidence that in trust-based reputation model for virtual communities, it pays to restrict the clusters of agents to small sets with high mutual trust. We propose and motivate a mathematical model, where this phenomenon e...