The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Logical and semantical issues surrounding non-denoting terms have been investigated since ancient times, in both the Western and Indian philosophical traditions. And in a more applied formal setting, such issues have also gained importance in constructive mathematics, as well as computer science and software engineering. The paper first presents a strategic exploration of logical treatments of ...

F infect ions have been mentioned in ancient scriptures of Hinduism e.g. Atharva Veda and also in the writings of Hippocrates who described mouths affected with aphthous ulcerations which is now recognized as oral thrush. The earliest recognition of fungi as a cause of disease came from discovery of infection in silk worms by “budding globules of vegetable kingdom capable of reproducing themsel...

The concept of worldview is introduced and explored as a framework for creating a philosophical foundation for servant leadership. The author uses the work of Schaeffer (1968), Pearcey (2004), Murphy and Ellis (1996), and MacIntyre (1984, 1988) to demonstrate the fragmented nature of modern philosophic and scientific traditions, how this affects ethics and morality, and how this fragmentation c...

The growing presence of Hinduism and its adherents in India’s cyberspace has led to the conceptualization of the categorical identity the ‘Internet-Hindu.’ Using Castell’s theorizing of communication in a network society, this paper articulates a critique on the nature of cyberspace and its use by the Hindu community in the construction of online religious identities. The context of this paper ...