Understanding how emotions can affect pleasure has important implications both for people and for firms’ communication strategies. Prior research has shown that experienced pleasure often assimilates to the valence of one’s active emotions, such that negative emotions decrease pleasure. In contrast, the authors demonstrate that the activation of guilt, a negative emotion, enhances the pleasure ...

This study examined differences in body-related shame, guilt, pride, and envy based on intrapersonal characteristics of sex, age, and weight status in 527 Canadian adults. Compared to men, women reported significantly higher shame and guilt contextualized to the body. No sex differences were observed for envy or pride. Middle-aged adults reported higher shame and lower pride compared with young...

A sample of 100 patients were selected randomly from 10 dharamshalas who qualified the diagnosis of neuroses and developed "trance". They were subjected to tests of suggestability, intelligence, guilt, hostility and neuroticism. Patients with "trance" were significantly more suggestible and expressed more hostility and guilt as compared to those who did not develop trance. Significant differenc...

BACKGROUND This study compares self-focused motivations (fear of negative evaluation, social comparison, and fear of envy) and other-focused motivations (empathy and interpersonal guilt) in submissive behavior and depression. METHODS The Beck Depression Inventory, Submissive Behavior Scale, Fear of Negative Evaluation Scale, Social Comparison Scale, Interpersonal Guilt Questionnaire, and Inte...

A self-regulatory framework for distinguishing between shame and guilt was tested in three studies. Recently, two forms of moral regulation based on approach versus avoidance motivation have been proposed in the literature. Proscriptive regulation is sensitive to negative outcomes, inhibition based, and focused on what we should not do. Prescriptive regulation is sensitive to positive outcomes,...

Shame and guilt can be described as 'self-conscious emotions' and are an essential part of the psychopathology in obsessive-compulsive disorder (OCD). Our primary aim was to explore whether individuals with OCD are processing shame and guilt differently from healthy individuals (N = 20 in both groups; 50% female; age: 20-40 years) on the behavioural and neurobiological level. For the experiment...

Differences in sexual desire between individuals of East Asian and European descent are well-documented, with East Asian individuals reporting lower sexual desire. The mechanisms that underlie this disparity have received little empirical attention. Recent research has found that sex guilt, "a generalized expectancy for self-mediated punishment for violating or for anticipating violating standa...