User entrepreneurs rely on regular consumers when starting their business, for example, raising creative and financial support. This research examines consumers’ opinions with regard to the future business performance of green vs. non-green user entrepreneurs. We build previous consumer behavior perceptions. Specifically, perceive products that use green, environmentally friendly technologies a...

Public policy is crucial for the diffusion of green innovation, and debates exist about the effects of different policies. This paper explores appropriate types of policy instruments by explaining the quick rise in sales of electric vehicles (EVs) in China. Based on a three-year longitudinal dataset across 88 cities, the study shows that consumer-oriented policies are able to significantly prom...

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and preserving resources. By adopting green-based strategies to reach their target segments, retailers see...

Models of consumer behavior play a key role in modern empirical Industrial Organization. In this paper, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multi-stage budgeting approaches and discrete choice models. I motivate their use and highlight some key modeling assumptions. I next brie‡y discuss key issues of estimation, and co...

Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...

This research aims to examine the influence of mediating effect of corporate social responsibility on the relationship between consumer awareness of green marketing and purchase intentions in the retail setting. Data from 200 valid questionnaires was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0 ...