a r t i c l e i n f o Keywords: Marketing-finance interface Investor relations Role of marketing Market-based assets This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and managing them from a relationshi...

Despite the popularity of financial compensation as a means for addressing trust violations, the question whether (more) money can indeed buy trust back remains largely unexplored. In the present research, we focus on the role of violation type and compensation size. The results of a scenario study and a laboratory experiment show that financial compensation can effectively promote the restorat...

Although a lot of Japanese companies has started to introduce brand management system, the regulation and rules for the disclosure of brands acquired as a part of business combination is not prepared in Japan. In June 1997, the Japanese regulation for the consolidated financial statements was amended so that purchased goodwill can be presented fairly in a balance sheet. This paper examines fina...

Financial Accountability & ManagementVolume 37, Issue 2 p. 231-233 ISSUE INFORMATIONFree Access Management First published: 17 April 2021 https://doi.org/10.1111/faam.12257AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text full-text accessPlease review our Terms and Conditions of Use check box below share version article.I have re...

corporate brand is among those topics which have received less attention of researchers. in this study, the brand of a sports organization (national olympic committee of iran) was examined. the researcher-made questionnaire (containing 45 items) was filled out by 250 players, coaches, supervisors, presidents of federations and reporters dispatched to the asian games who employed the services of...

DOI: 10.1509/jmr.12.0067 *Pankaj Aggarwal is Associate Professor of Marketing (e-mail: paggarwal@ rotman.utoronto.ca), and Min Zhao is Associate Professor of Marketing (email: [email protected]), Rotman School of Management, University of Toronto. Both authors contributed equally to this research. The authors acknowledge the insightful input of three anonymous JMR reviewers. In additi...