Decisions are often based on predictions of the hedonic consequences of future events. We suggest that people make such predictions by imagining the event without temporal context (atemporal representation), assuming that their reaction to the event would be similar to their reaction to the imagined event (proxy reactions), and then considering how this reaction might change were the event disp...

E-commerce is the trade of services and goods via electronic means such as Internet. It critical in today’s business user experience. Most current e-commerce websites employ various technologies recommender systems to provide customers with personalised recommendations. Taking this a cue, study investigates effect cognitive absorption estimate holistic experience on shoppers’ intentions reuse s...

‘Branding’ is well known for consumer products. Power has shifted from manufacturers’ brands towards retailers’. Branding may become more important for shopping centres. The authors firstly investigated qualitatively. Shoppers described centres in ‘personality’ terms. One in-town centre was ‘dull, boring and old-fashioned ... not exciting, just OK’. A larger regional centre was ‘trendy, prestig...

eXecutive summary Statistics show that on average, consumers are hesitant to try new dairy products, making it challenging for producers to introduce new offerings successfully. Helping turn this around, the intelligent shelf solution provides eye-catching digital graphic displays right next to products, which increases awareness of new products and encourages consumers to try them. The solutio...

In business-to-consumer (B2C) electronic commerce, the conversion rate of lookers-to-buyers averages 2%, 2 buyers for every 100 lookers. We believe that this rate is due, in part, to decision aids that are not designed to fit the large search space faced by online shoppers. A Decision Aid (DA) is a software tool designed to help decision makers, e.g., online shoppers. We investigate whether som...

Online grocery shopping has become significantly more popular amid the Covid-19 pandemic. That said, online market in many European countries is still taking shape and further service developments are needed to meet consumers’ changing increasing expectations. Based on an analysis of 412 regular shoppers’ suggestions for quality improvements, eight categories improvements were identified. Ranke...

Individualized avatars as imitations of real customers’ appearance constitute a promising concept for personalized product marketing in online shopping. However, knowledge about effective design strategies for these virtual twins to purposefully influence consumer behaviour is still incomplete. Contrary to what is often recommended, our experimental study provides evidence that maximising the p...