The WHO FCTC proposes a comprehensive ban on tobacco advertising, promotion, and sponsorship, in recognition that it would reduce consumption of tobacco products (Figure 5.12). This section will explain how to go about measuring the effectiveness of restrictions on tobacco marketing communications, such as advertising bans or limitations on the use of specific media. First, terms are defined an...

Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...